Approach
A custom planfor every assetwe acquire.
Our philosophy is focused on storage operations and revenue management. We implement an individualized plan for every asset we own or manage, where the goal is to maximize rental income while holding 90%+ occupancy and minimizing turnover and vacancy. That is where the value returns come from.
The operating program
Management
A custom plan for every asset we acquire or manage, with new third-party management. We favor call centers over onsite personnel hours — a call center agent can be trained to be a better sales agent and a better customer service agent at once, wrapped into one centralized team.
Automation
We believe the future of storage is the ability to run a facility remotely, and the technology for that exists today. Customers rent from their phone and access a newly rented unit immediately, which converts inquiries into occupancy more often than an on-site attendant.
Security and access
New security cameras, loudspeakers and gate entry systems, all integrated with the management software. Temporary managers visit twice weekly or more as needed to audit occupied units, confirm the site is secure and clear any remnant trash.
Curb appeal
A comprehensive CapEx plan to improve curb appeal: painting, lighting, asphalt slurry, restripe and repair, and new landscaping — bushes, grass, and landscape lighting for nighttime. We always add an American flag when possible, to emphasize and support our love for this great nation.
Competitive market review
For both acquisitions and management clients, we perform an extensive market review to evaluate competition and determine where in-place rents sit relative to direct competitors. This process is the most important step in determining opportunities to create value.
Revenue management
Rates are moved on a defined cadence rather than left static — phased mark-to-market increases that lift revenue without triggering the rollover a one-time reset would cause. We identify tenants sitting well below market and focus increases there, which keeps rollover down: they are moving closer to market, never above what a competitor would charge.
Curb appeal
The landscaping is not decoration. It is the rent.
A prospective tenant decides what a facility is worth in the first ten seconds of pulling in. New paint, fresh slurry seal and crisp striping, a real landscape plan and a flag flying give a clean and professional look. These are some of the reasons a tenant chooses one facility over the one next door.
Values
Whether we are finding the right investment or managing a current one, we strive to add value in every opportunity.
Trust, earned daily
We do what we say we will do, and we stick to our promises. Trust is hard to earn and easily lost, so we work to earn it from our investors every day rather than assuming it carries over.
Relationships that outlast a deal
We build lasting relationships with investors, brokers, consultants and property owners. The next opportunity almost always comes from someone we treated well on the last one.
Creativity and initiative
We apply what we know to find angles others miss — in sourcing, in underwriting, and in how an asset is run and managed once we control it.